According to Google’s survey, 92% of Canadian residents shop online via different websites. The finding of the research is people before shopping online rather than going in person to store and shop. Thus, even if customers end up purchasing products in-store, your online presence/websites will ensure the availability of products and eventually help customers in doing their research before the purchase.
It’s time to advance your business now and digitize it, bringing it to the website where your potential customers feel easier to reach out. Making a website is not a big deal but keeping it on the top of the search engine is. To take this challenge down there is no other way to go other than SEO Services Canada
What is SEO?
SEO stands for Search Engine Optimization. In simple words, it is a technical skill to rank your websites on the top of search engines like google, bing, etc
In other words, it’s a set of practices one can use to get more impressions and bring more organic traffic to a website. When you use SEO there are some basic things to keep in mind.
- Creating high-quality content.
- Research keyword
- Create content around your keywords
- Create backlinks to boost your content
SEO is all about helping you to engage with targeted audiences to improve the ranking of your websites.
SEO is divided into macro fields including
- On-page SEO
- Technical SEO
- Off-page SEO (backlinks)
Basics of SEO
As mentioned earlier, there are some macro fields of SEO Services Canada. So we can not determine the basics
without knowing the actual field. Though SEO Keyword research is considered to be the basic and most important element of SEO. You need to research keywords and use two to three primary keywords in your article/blog. Keyword research is key as it is the building block of SEO.
How Does It Work?
Search engines like google, bing, yahoo, etc are used by searchers when they have a query or when they search for their answers. A search engine algorithm is a computer-based program that looks for clues and your words and brings you the most appropriate results regarding your questions and queries. Search engines highly depend upon the keywords algorithm to find web pages that are most likely similar to your query. The computer decides which web pages are ranked and most similar to search.
There are three basic steps on which SEO Services Search Engine works.
- Crawling
- Indexing
- Ranking
Crawling is the first step
Getting started is as simple as crawling. To find new pages and record information about them, search engines send out web crawlers. It is sometimes referred to as ‘spiders’ or ‘robots’ when we talk about these web crawlers. In addition to discovering new web pages, they periodically check to see if the content on pages they have previously visited has changed.
Indexing is the second step
Secondly, a search engine will index the content that it has crawled. If a crawled page is deemed worthy by a search engine to be included in its index, it will be added to the index. This index is used during the final ranking. When a page or content is indexed it means it is stored in the database and will be used in the final stage called ranking.
The ranking is the third and last step
The ranking is the most important step, to reach this step you first need to complete steps including crawling and indexing. If your content or site is crawled and indexed then your site can also be ranked.
The ranking is based on the main pillars
Presence of keyword in your heading/title: whether the actual keyword or synonym is being used in the title or not
Speed of your loading page: your website is mobile-friendly? How much time it consumes in opening
The reputation of your website: the reputation, does your topic suits your website?