Marketing to different demographics can be problematic, to say the least. There’s a lot that you need to think about, and you pretty much need to put yourself in your customer’s shoes to get it right. Even then you might need a few ideas to kick the process off, but there are three areas you can use as a starting point.
#1 Custom swag
This provides you with not only a great way to give customers a little incentive to return to your business, but can also help your business out with some free publicity. This is definitely a step in the right direction when it comes to bringing in a target audience, provided you’ve come up with the appropriate swag to hand out.
How can this help?
In this instance, you’re wanting to attract the middle class, so you’re going to need to think about what the middle class might want as a complimentary gift but is also connected to your business. For example, you may find that including branded golf hats could be a great choice if you are a sports business whose main target audience is middle-class men. This can help to build customer loyalty and the relationship they have with your company, as well as put your name in front of dozens of their peers each time they play golf.
#2 Mass marketing
Mass marketing is going to be key to attracting your audience. A middle-class audience will demand higher quality, more effective sales techniques, and more persuasive methods when it comes to parting with their money. This means that you’re going to have to make sure that you’ve got someone who’s very well trained and can articulate points effectively when it comes to selling through emails and texts.
How can you do this?
Using mass marketing tools can also be a great way to keep consistent structures and layouts that can make sure that your emails don’t go unnoticed and overlooked. You’ll also need to hire a copywriter, it won’t be enough for your emails just to look pretty, they’ll need a strong message and a call to action. Getting this right can be key to communicating with your customers, which in turn will be important for customer retention and positive reviews.
#3 Customer Service Training
Customer service training can be an essential step in bringing in new customers and helping them feel well looked-after. This can be great for your employees too, especially if they regularly deal with problem customers.
How can this help?
Good training can go a long way to keeping the large majority of your unhappy customers satisfied, which will have all-around benefits for your team. Customers will be able to tell how much you care about your business, and it will help your employees to feel, or at least sound, more enthusiastic about the needs of the customer. This can be crucial to bringing in your targeted audience, as well as keeping your older customers loyal.